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Announcement: The new era of Hop Federation.

Nicki and I are excited to announce that Hop Federation is heading into a new phase and from 3 August, will join the join the Kono whānau, giving us more time to work in the business and get back to the art of brewing.

This new chapter in the Hop Federation story is such an exciting one for everyone involved. The past seven years have been a labour of love for Nicki and I, so when we decided to sell the business 18 months ago we sought a company that is locally owned, has similar values and has the same drive to grow the business. Kono was the perfect fit.

You might be familiar with their Tohu and Kono Wines, Tutū Cider, Annies 100% fruit snacks and Yellow Brick Road, a sustainable seafood supply business. They also grow apples, pears, kiwifruit and HOPS in Motueka. Yes, we’re a whole lot closer to our hops.

To celebrate joining Kono, we have created a special Hop Federation Kono Hazy IPA, with a label inspired by the Matariki star cluster, which will be released early August.


Matariki is traditionally a time when people come together with whānau and friends, to reflect on the past and to look forward to the future. So it seemed appropriate that the first Hop Federation beer officially released by Kono reflects this special time of the year.

But what does this mean for us and the business? Well very little really. I’m still the Chief Brewer, Nicki still manages the operations and the team are staying too. We are still based out in Riwaka, brewing more exciting beers for everyone to enjoy. We look forward to your continued support of us, the brand and our beers as we transition into the Kono whānau.

Simon

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